I was just searching through our member list for startups that I can follow on Twitter for our new TechAviv Twitter feed. We’re going to follow every Israeli startup we can find on twitter to create a realtime conversation hub for the Israeli tech startup community. To my surprise the vast majority of our members are not on Twitter yet.
GUYS WAKE UP. If you haven’t grabbed your company’s Twitter username yet, someone will be selling it to you tomorrow. Twitter usernames are the new domain names. The land grab is happening while you’re reading this. Go get yours. Even if you’re not going to start tweeting immediately, you should own your company name before someone else does. If there are words that define your space (e.g. “freecalls”), grab those too while you can. Imagine if you snapped up domain names back in 1993. Get it?
Twitter, whether you like it or not, has become the next evolution for communications with your users, customers, partners, investors and even competitors. It doesn’t replace email, IM, blogs, web sites, newsletters, forums, meetups etc., it enhances them and enables you to listen in realtime to what the world thinks of you and your products. Try a twitter search with your company name. Now subscribe to that RSS feed. You’re welcome.
Once you get your Twitter feed going, just start putting out daily information about your progress and follow and reply to users that are asking you about it. If your site or service produces dynamic, timely information or a data stream, look into having that stream post to Twitter automatically via their API. It’s a viral traffic catalyst for your site/service and its free. Companies like Boxee (4,000+ followers) and Bukisa (1,000+ followers) get it and are reaping the rewards. In general it seems like the Israeli startups with US-based CEOs are more up on the game. That’s a whole other post for another time.
Just start guys. If you’re authentic, engaged and provide a compelling service, your twitter feed will mobilize your users to pass on your “inside info” across all of their social graphs. The cascade effect will be enormous. Obama taught us a thing or two about that. I’ll venture a wild guess that our politicians weren’t taking note. You friends, can’t afford not you.
When you start tweeting from your company feed, @TechAviv me and lets get the conversation flowing.