Understanding Britney Spears and Evil.

I usually try not to get emotionally involved when reviewing a company. It is not good journalism. However, at times, I cannot hold myself back.

I fell in love with Tracx at first sight. It was as if angels came down from heaven and coded an application that was just for me. I heard tiny violins playing at the time. I am not calling CTO Niv Singer an angel, in fact, he looks more godlike. But then again, like God, Niv was hiding behind a curtain at the time when VP of Business Development Asaf Shtekler presented Tracx at Orli Yalkuel’s Techonomy.

For those who don’t know, I am a sucker for a good statistic. I could write a paper on why Science beats Religion (in mentions on a certain network) almost any given day. But, moreover, I look at social media as a collection of one to one social interactions that occur amidst a world of many to many connections. Sitting with Niv and Asaf, sipping a cup of hot chocolate, and hearing Niv preach on and on about the meaning of “interaction” was literally a religious experience.

Much like in any organized religion, people in Niv’s mind are split up into different groups. Everyone has an equally important job, and everyone adds something critical; that without each one, society as a whole is at a loss.

After hearing the Oral Law as uttered by Niv, with various interjections by his profit, Asaf, it was time to check out the Written Word. And the word was Good. Besides for when, on March 19, Evil outranked Good by a lot.

Tracx is important for understanding the zeitgeist. The spirit of the times cannot always be qualified in words. Sometimes, it can only be understood form actions. By doing a little search on YouTube, you can probably see that a lot more people watch Britney Spears than Barack Obama. But Tracx will show you that people are more likely to comment on Britney and favorite Obama.

According to my belief, social media is about people coming together and finding commonalities with one another. Tracx employs the same algorithms and methods on the micro, personal level, as it does on the macro, community-wide level. I can see who enjoyed my content, or whose content I enjoyed most.

Like the Talmud, one could spend all day engrossed in Tracx, attempting to make heads or tails of the information, that looks trivial at first glance. Tracx is a sea of knowledge that you can spend all day swimming in, staring at marvelous discoveries in the depths.

Tracx is sublime.

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Categories: Israel, Startups

2 Comments on “Understanding Britney Spears and Evil.”

  1. April 23, 2009 at 2:36 pm #

    Ezra, thank you very much for this fantastic article! I would only like to remind the readers to keep in mind that Tracx is a work-in-progress, and we are working constantly on improving the service. This is just the beginning!Oh, and I wouldn't say I have a godlike appearance, maybe more Buddha-like ;)Niv Singer, Tracx CTO

  2. April 23, 2009 at 9:36 pm #

    Ezra, thank you very much for this fantastic article! I would only like to remind the readers to keep in mind that Tracx is a work-in-progress, and we are working constantly on improving the service. This is just the beginning!Oh, and I wouldn't say I have a godlike appearance, maybe more Buddha-like ;)Niv Singer, Tracx CTO

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