Ever lose a child at an Amusement Park, Mall or Airport? Not funny. Wouldn’t it be great if you could just check your phone to see their exact location at all times? No, I’m not talking about embedding a chip in your kid’s head. I’m referring to Herzelia-based KeepMClose‘s new location-based solution for keeping track of your most loved possessions in crowded places where even GPS or cellular technology is insufficient. KeepMClose’s patent-pending solution entails your child wearing an ultra-low radiation wristband and you installing their software on your phone. When you need to locate your child, simply open the app to see where they are within a few meters on a detailed location map.
Here’s a scary factoid from a Telematrix2 study; 27% of families visiting amusement parks over a 12 month period reported losing one of their children. That’s a lot of freaked out parents that probably would have paid a little something extra on top of their admission ticket to avoid the heart attack. Merlin Entertainment Group (MEG), owner’s of 50+ amusement parks in Europe seem to think so. Aviv Amiri, KeepMClose’s co-founder and CEO shared with TA that his startup will be starting field trials in Q1 of next year at Legoland Germany, one of MEG’s largest parks. Aviv tells us that the sales potential for KeepMClose from the child tracking solution at Legoland Germany alone is $1M USD per year. This is not another web service.
I met with Aviv and his co-founder Assaf several months ago in Herzelia when they were just starting up. They’re a solid founding team and two of the nicest guys you’ll meet. I’ve shared one concern with the guys. Requiring Hockey-Mom and Football-Dad to install software on their mobile phones at/for an amusement park, mall, beach etc. does not scale very well, even in Europe where they should enjoy a critical mass of compatible mobile phones. That said, keeping track of your kids is a must-have value proposition that parents will move mountains for. Those wristbands will sell no doubt. We’ll be keeping track (pun intended) of KeepMClose and report on their progress. The company is currently soliciting their first round of financing. Interested investors can reach out to Aviv via his TechAviv profile page.