When was the last time you hit the gym? Danny Aboody can’t help you there but click this link and he’ll help you exercise the most important part of body; your brain. Danny and co-founders Dr. Eran Chajut and Gil Steiner spent 2008 quietly building Mind360, a suite of brain-training games that according to the company “help people boost overall well being and maximize their potential through online well-defined, entertaining cognitive training activities.”
We’ve known for a while that certain video games can make you smarter, and amazingly researchers have found that you can actually form new brain cells by training the brain. Mind360 is making a science of it, the question is can they make a business of it. While their business model is yet to be announced, in an era of brain-numbing TV and infinite web time-sucks, any company helping us reverse the brain-drain is a welcome friend. Competitors Lumosity and Happy-Neuron offer similar web-based brain training but Mind360 hopes to set itself apart by focusing on their unique interactive user experiences and social elements.
The Mind360 game development platform also enables them to efficiently produce a wide range of interactive games, from silly to serious training. This fun Flash example was created within 6 hours of Bush’s near face-shake with a reporter’s shoe in Iraq and was played over 30,000 times. Those in the private beta are getting a first look at the more advanced cognitive games that really make your brain sweat. The company will open its Beta this March but if your brain just can’t wait add your email address to the comments section and we’ll see if we can’t get you an emergency private beta invite.
Mind360 employs 8 brain-trainers in Herzeliya Pituach and has raised $1M to date from private investors. They’ll be looking to raise their Series A financing later this year. Interested investors can reach Danny via his TechAviv profile. Danny founded and sold his first company before he turned 17 so his brain and the games it plays are worth following. Stay tuned.