How cool would it be if bands and fans could find each other based on automated matchmaking of music styles and tastes? It is pretty darn cool and its called MyDrifts, an innovative music marketing service founded in January 2008 by five music lovers in Tel Aviv. How does it work? MyDrifts asks bands to enter behavioral and demographic characteristics of their current fan base such as what other bands they listen to and where they live, and then scours social networks (MySpace, Facebook, Twitter, etc.) for similar people using standard search and proprietary semantic and natural language technology.
Once a pool of potential fans are identified MyDrifts helps bands create and manage campaigns to reach them, including sending interactive flyers about upcoming gigs. With each search and following campaign result the system as a whole becomes more intelligent and potent.
While social network marketing for bands has been done, such advanced fan targeting is novel and potentially groundbreaking for the music industry. CEO Victor Rosenman describes it as a “music marketing platform for social media, utilizing individual listener behavior, taste & preference analysis”. Victor writes:
We started thinking about exploiting the huge user databases of social networks over two years ago, and set to work on technology that crawls profiles and classifies them according to various criteria. We then built an application that lets users find “people who catch your drift” – people who have similar interests and tastes. Everyone who saw this app thought it was very cool, but we wanted to build something different. We wanted a product that solves a real problem rather than just another cool site. We also wanted our uses to pay, instead of relying on the usual advertising or affiliation models.
The six man startup on Dov Gruner St. is currently in private beta testing by invitation only and entirely self-funded besides a small grant from the Chief Scientist. To our investor friends, I’d recommend a meeting with these guys. They just started fund raising. Get MyDrifts?