World Economic Forum Names Amobee and Innovid Technology Pioneers 2010

TechAviv members Amobee and Innovid have been named Technology Pioneers 2010 by the World Economic Forum. The two startups along with 24 others, including Twitter and Amiando, were identified for developing new technology that can “change and improve the way business and society operate.”

Here’s a little more about the startups:

Led by CEO Zohar Levkovitz and Gary Schofield, Amobee Media Systems has developed advertising server technology for mobile operators that dynamically “inserts relevant ads into different mobile entertainment and communication channels” that users can interact with.

Founded in 2006 by Tal Chalozin and CEO Zvika Netter, Innovid provides publishers and advertisers with the ability to monetize online video by integrating brand advertising into relevant video content. Innovids technology enables advertisers “to insert 3D objects into videos post-production” that blend into the rest of the video but still attracts the user to click and interact with it.

As Technology Pioneers, Amobee and Innovid will have access to the World Economic Forum’s elite network of members and can attend the annual meeting in Davos, Switzerland, among other events.

Editor’s note: This post is by new contributor Lisa Damast of Israel Innovation 2.0. Follow her @LisaDamast.

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Categories: Innovation, Startups, Video

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