Chip Heath
Chip Heath is the Thrive Foundation for Youth Professor of Organizational Behavior, Emeritus at Stanford Graduate School of Business. Heath is the coauthor (along with his brother, Dan) of a book titled Made to Stick: Why Some Ideas Survive and Others Die, published by Random House in January 2007. Heath’s research has appeared in Organizational Behavior and Human Decision Processes, Quarterly Journal of Economics, Cognitive Psychology, Journal of Consumer Behavior, Strategic Management Journal, Psychological Science, and Journal of Risk and Uncertainty. Heath has taught courses on organizational behavior, negotiation, strategy, international strategy, and social entrepreneurship. Prior to joining Stanford, Heath taught at the University of Chicago Graduate School of Business and the Fuqua School of Business at Duke University.
https://www.gsb.stanford.edu/Info about the founder
Chip Heath is the Thrive Foundation for Youth Professor of Organizational Behavior, Emeritus at Stanford Graduate School of Business. Heath is the coauthor (along with his brother, Dan) of a book titled Made to Stick: Why Some Ideas Survive and Others Die, published by Random House in January 2007. Heath’s research has appeared in Organizational Behavior and Human Decision Processes, Quarterly Journal of Economics, Cognitive Psychology, Journal of Consumer Behavior, Strategic Management Journal, Psychological Science, and Journal of Risk and Uncertainty. Heath has taught courses on organizational behavior, negotiation, strategy, international strategy, and social entrepreneurship. Prior to joining Stanford, Heath taught at the University of Chicago Graduate School of Business and the Fuqua School of Business at Duke University.